* User Info

 
 
Welcome, Guest. Please login or register.
Did you miss your activation email?

* Who's Online

  • Dot Guests: 30
  • Dot Hidden: 0
  • Dot Users: 0

There aren't any users online.

* Downloads for Forum Members

* Board Stats

  • stats Total Members: 9
  • stats Total Posts: 9743
  • stats Total Topics: 1668
  • stats Total Categories: 4
  • stats Total Boards: 22
  • stats Most Online: 72

Author Topic: Pulled Pepsi ad  (Read 1042 times)

genie

  • Monarch
  • Royalty
  • *****
  • Posts: 5023
  • oof!
Pulled Pepsi ad
« on: April 05, 2017, 07:24:46 PM »
I'm scratching my head over this one.  Pepsi released a commercial and got some backlash over it.  I don't see it.  I saw the message it was trying to convey.  Does anyone see anything sensitive in this?





The Article


Pepsi is reportedly pulling the plug on a sharply criticized new ad featuring Kendall Jenner ending a street protest by handing a can of soda to a police officer.

The beverage giant said Wednesday it was “trying to project a global message of unity, peace and understanding,” with the commercial that had debuted a day earlier and immediately drew backlash and ridicule. “Clearly, we missed the mark, and we apologize,” Pepsi said, according to The Daily Beast.

“We did not intend to make light of any serious issue," a Pepsi statement said. "We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

In the ad, Jenner, a 21-year-old reality TV star and fashion model, is seen ditching a photo shoot to join crowds of young protesters.

Jenner then approaches a police officer standing guard at the protest and hands him a Pepsi. The crowd erupts in cheers as the officer smiles and takes a sip of the soft drink.

Critics argued Pepsi was exploiting the Black Lives Matter movement and civil unrest. In a mocking tweet, Bernice King, the daughter of Martin Luther King Jr. wrote, “If only Daddy would have known about the power of #Pepsi.”

Top Black Lives Matter activist DeRay McKesson said before Pepsi's reversal Wednesday that the spot demeans social justice activists.

"The video in so many ways is offensive to all the people who've stood in the street for the past two years against police brutality and fighting injustice that the state has caused," he told TMZ.

genie

  • Monarch
  • Royalty
  • *****
  • Posts: 5023
  • oof!
Re: Pulled Pepsi ad
« Reply #1 on: April 05, 2017, 07:26:34 PM »
I guess it's a "Black Lives Matter" protest that the shots were taking during - and then someone is seen befriending law enforcement - which is who they are marching against.

Thoughts?

genie

  • Monarch
  • Royalty
  • *****
  • Posts: 5023
  • oof!
Re: Pulled Pepsi ad
« Reply #2 on: April 05, 2017, 07:30:17 PM »
This guys seems to know what I don't


Oso

  • Royalty
  • *****
  • Posts: 1587
Re: Pulled Pepsi ad
« Reply #3 on: April 06, 2017, 02:42:09 PM »
Seth Meyers posted an alternate ending for this controversial Pepsi ad:


genie

  • Monarch
  • Royalty
  • *****
  • Posts: 5023
  • oof!
Re: Pulled Pepsi ad
« Reply #4 on: April 06, 2017, 05:39:14 PM »
 :fav002:

gli

  • Royalty
  • *****
  • Posts: 1161
Re: Pulled Pepsi ad
« Reply #5 on: April 08, 2017, 09:21:51 AM »
Because the black lives matter movement will suffer no discerning questions or inquiries into any instance in which one of 'their own' ended up in a negative alteration with authorities.... facts do not matter, the narrative does. 

Ridiculous that Pepsi would allow complainers/false equivalencies to be applied to their ad... nothing wrong with being nice to police...

blueeyedbookworm

  • Royalty
  • *****
  • Posts: 233
Re: Pulled Pepsi ad
« Reply #6 on: April 10, 2017, 03:19:03 PM »
I think people's main beef with the ad was that it appears to make light of protests and serious issues, insinuating that protests are "trendy," that the cool thing to do instead of being a way to highlight important issues. It also seems to be because when KJ's character in the ad hands a cop a Pepsi, in doing so she apparently defuses some of the tension, and it seems almost disrespectful to insinuate this when this tension has proved highly difficult to defuse in real-life situations. The ad seems flippant at best, dismissive of serious problems between police and the populace at worst. I don't think those who take issue with the ad are saying it's not okay to be kind to police; instead, they're noting that the ad seems to be Pepsi's way of using controversy and difficult issues for their own financial gain, which is problematic to say the least.

Oso

  • Royalty
  • *****
  • Posts: 1587
Re: Pulled Pepsi ad
« Reply #7 on: April 13, 2017, 04:55:10 PM »
BEB, well put!!!

 hi5

 


* BBC Films

* The Guardian (Film)

  • post Lesbian reveal was cut out of Jurassic World: Fallen Kingdom, claims actor - 19 June
  • Daniella Pineda says a line revealing her character is gay was removed from the sequel because it ?wasn?t relevant to the story?The Jurassic World: Fallen Kingdom star Daniella Pineda has said that a brief scene revealing her character to be gay was cut out of the finished film.The actor, who plays a paleo-veterinarian in the film, told Yahoo that a line of dialogue was taken out of the 130-minute film because it was running too long. In a scene involving her traveling in a vehicle with Chris Pratt?s character, she originally made a remark about her sexuality. Continue reading...
  • post Hereditary takes advantage as World Cup scares off major Hollywood releases - 19 June
  • Fright fans land the acclaimed horror yarn starring Toni Collette at No 2 in first week of release in the UK, as the Jurassic World sequel stays put at the topAfter a succession of sunny weekends affected cinema-going across the UK, theatre owners were thankful for the return of greyer skies. In the Top 10, no film fell by more than 32% from the previous session. Just a week ago, there were box-office slumps of up to 68%. Continue reading...
  • post Inside Jean-Michel Basquiat?s teen years - 19 June
  • New documentary Boom for Real: The Late Teenage Years of Jean-Michel Basquiat reveals his early career, from the mob and Xerox machines to being a bad house guestJean-Michel Basquiat was a pain in the neck. In the late 1970s and 80s he was without a fixed abode and spent a lot of time sleeping on other people?s sofas. Basquiat wasn?t averse to painting his housemates? clothes and fridge, or dropping in at 3am, pumping industrial music on his boombox, much to the consternation of the building?s ?super?. ?He was a kid,? laughs Sara Driver, the creator of Boom for Real: The Late Teenage Years of Jean-Michel Basquiat, a documentary that recounts the early life and precocious times of the NYC street kid and nascent painter.Drawing from interview and archive footage, as well as a remarkable cache of art and ephemera belonging to Basquiat?s former girlfriend Alexis Adler, it follows his life from his dropping out of high school through to the sale of his first major work and runs roughly from 1978 until 1981. ?Before Reagan,? notes Driver, who recalls both the man and the period personally. ?Everything changed after Reagan became president.? Continue reading...
  • post How Beyoncé and Jay-Z put a visionary African film back in the spotlight - 17 June
  • Touki Bouki was a commercial flop in 1973. But the arresting image used in the couple?s latest tour has sparked new interestThe image is arresting: a man sits astride a motorcycle, the handlebars adorned with the giant skull of a zebu, its horns forming a wide skeletal embrace. His head is turned; something beyond the frame has caught his attention. Seated behind him is a woman, her hands on his shoulders, staring straight down the lens. To some, this photograph will be instantly recognisable as a homage to Touki Bouki (the title means ?The Hyena?s Journey?), generally credited as the first African avant-garde film. The fact that the couple in the modern restaging are Jay- Z and Beyoncé, with the image spearheading the promotional campaign for their On the Run II world tour, has propelled this little-known but visionary Senegalese film into the spotlight some 45 years after it was made.Jay-Z and Beyoncé leave the UK this weekend with praise for the two-and-a-half hour stadium extravaganza ringing in their ears. In the Observer, Kitty Empire called parts of the show ?unbearably exciting?, while Rachel Aroesti in the Guardian declared it ?staggeringly impressive?. It?s tempting to hope that even a handful of the millions of fans who flock to the tour between now and October will investigate the film that has been one of its inspirations. Continue reading...
  • post Wild thoughts: what do wilderness films tell us about our sheltered lifestyles? - 18 June
  • Films such as Leave No Trace that profess to be about an alternative way of life have more in common with the suburbia of The Truman Show than they seemWhen I see a movie about people trying to live alternative lifestyles, I think of the travel agency Jim Carrey visits in The Truman Show, with its alarming poster of an airliner getting struck by lightning, accompanied by the slogan: ?IT COULD HAPPEN TO YOU!? A similar deterrent seems to be in operation whenever people reject conventional ways of living in the movies. More often than not, the parents go crazy, the kids are screwed up and you come out of the cinema thinking: ?Well, I?m glad I didn?t try that!?For all its merits, Debra Granik?s latest film Leave No Trace can?t help but agree. It?s the story of a father and teenage daughter who live off-grid in the middle of a national park. Despite their minimal carbon footprint, it is not exactly a sustainable lifestyle: they are evicted by the authorities; dad (Ben Foster) is a traumatised war veteran who can?t cope with ?civilisation?; daughter (Thomasin McKenzie) discovers what she?s been missing ? like friends. Continue reading...
  • post Inside the real Studio 54: Sex balconies! Liza Minnelli! No hats! - 18 June
  • Full of rollerskating Wall Street Bankers, tabloid fixtures and postwar frivolity, a new documentary reveals the social backdrop of the famous club Related: Studio 54: heady daze of disco decadence ? in pictures Continue reading...
  • post Will Ferrell to star in Eurovision song contest comedy for Netflix - 18 June
  • Actor is writer and star of feature based on the international singing competitionWill Ferrell is set to star in a Netflix film based around the Eurovision song contest. Related: Eurovision 2018: five things we learned Continue reading...
  • post 'Ripe for disruption': female film-makers rally for industry overhaul - 18 June
  • From a toolkit inspired by Asia Argento to a feminist tattoo parlour, BFI?s Women With a Movie Camera summit offered inspiration ? and a call to actionAva DuVernay may not have been at the BFI Southbank in London this weekend, but her films and her words were. Not to mention the number of people walking around with her name emblazoned on their chests. The film-maker?s assertion that ?activism is inherently a creative endeavour? was quoted more than once from the stage at the Woman With a Movie Camera summit. And it?s an idea that works just as well forwards and backwards. For many women in the film industry, simply creating can be an act of disruption or activism in itself.The theme of the day, which included panels, presentations and performances, and took over all four screens of the BFI Southbank, was power ? and how to change the unbalanced power dynamic in the creative industries. In that light, it was a disappointment that activist and model Munroe Bergdorf, booked as the event?s keynote speaker, was unable to attend. While signatories of an online petition had objected to a trans woman having a platform at the event, the speakers and organisers of the summit signalled their support of her invitation, standing on stage together when she was due to speak, in a gesture of solidarity, to applause from the audience. ?Her words would have set the tone for reclaiming the BFI as an inclusive space with radical potential,? said Observer film critic Simran Hans in a statement. Holly Tarquini, executive director of FilmBath, also noted how Bergdorf?s name was mentioned admiringly in each panel, and said: ?It?s essential that we celebrate when women like Munroe Bergdorf are given a platform by public organisations.? Continue reading...
  • post Harry rotters: Warner Bros cracks down on Potter fan festivals in US - 16 June
  • Studio says unauthorized commercial activity needs to be halted but fans liken move to Dementors sucking the joy out of funWarner Bros is cracking down on local Harry Potter fan festivals around the US, saying it is necessary to halt unauthorized commercial activity. Fans liken the move to Dementors sucking the joy out of homegrown fun. Festival directors say they will change the events into generic celebrations of magic. Related: Harry Potter and the Cursed Child review ? thrilling Broadway transfer is magic Continue reading...
  • post John Travolta's screen portrayal of crime boss Gotti takes a pelting - 16 June
  • The film, directed by Kevin Connolly, scores a rare zero on the website Rotten Tomatoes
    Mobsters regularly face worse than a hail of rotten tomatoes, but John Travolta?s screen portrayal of the New York City crime boss John Gotti has taken quite a pelting. The film, directed by Kevin Connolly, has scored a rare zero on the well-known review aggregation website Rotten Tomatoes. Continue reading...

* CinemaBlend

* Guardian - Film

* Calendar

June 2018
Sun Mon Tue Wed Thu Fri Sat
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 [19] 20 21 22 23
24 25 26 27 28 29 30

No calendar events were found.