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Author Topic: Pulled Pepsi ad  (Read 539 times)

genie

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Pulled Pepsi ad
« on: April 05, 2017, 07:24:46 PM »
I'm scratching my head over this one.  Pepsi released a commercial and got some backlash over it.  I don't see it.  I saw the message it was trying to convey.  Does anyone see anything sensitive in this?





The Article


Pepsi is reportedly pulling the plug on a sharply criticized new ad featuring Kendall Jenner ending a street protest by handing a can of soda to a police officer.

The beverage giant said Wednesday it was “trying to project a global message of unity, peace and understanding,” with the commercial that had debuted a day earlier and immediately drew backlash and ridicule. “Clearly, we missed the mark, and we apologize,” Pepsi said, according to The Daily Beast.

“We did not intend to make light of any serious issue," a Pepsi statement said. "We are pulling the content and halting any further rollout. We also apologize for putting Kendall Jenner in this position.”

In the ad, Jenner, a 21-year-old reality TV star and fashion model, is seen ditching a photo shoot to join crowds of young protesters.

Jenner then approaches a police officer standing guard at the protest and hands him a Pepsi. The crowd erupts in cheers as the officer smiles and takes a sip of the soft drink.

Critics argued Pepsi was exploiting the Black Lives Matter movement and civil unrest. In a mocking tweet, Bernice King, the daughter of Martin Luther King Jr. wrote, “If only Daddy would have known about the power of #Pepsi.”

Top Black Lives Matter activist DeRay McKesson said before Pepsi's reversal Wednesday that the spot demeans social justice activists.

"The video in so many ways is offensive to all the people who've stood in the street for the past two years against police brutality and fighting injustice that the state has caused," he told TMZ.

genie

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Re: Pulled Pepsi ad
« Reply #1 on: April 05, 2017, 07:26:34 PM »
I guess it's a "Black Lives Matter" protest that the shots were taking during - and then someone is seen befriending law enforcement - which is who they are marching against.

Thoughts?

genie

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Re: Pulled Pepsi ad
« Reply #2 on: April 05, 2017, 07:30:17 PM »
This guys seems to know what I don't


Oso

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Re: Pulled Pepsi ad
« Reply #3 on: April 06, 2017, 02:42:09 PM »
Seth Meyers posted an alternate ending for this controversial Pepsi ad:


genie

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Re: Pulled Pepsi ad
« Reply #4 on: April 06, 2017, 05:39:14 PM »
 :fav002:

gli

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Re: Pulled Pepsi ad
« Reply #5 on: April 08, 2017, 09:21:51 AM »
Because the black lives matter movement will suffer no discerning questions or inquiries into any instance in which one of 'their own' ended up in a negative alteration with authorities.... facts do not matter, the narrative does. 

Ridiculous that Pepsi would allow complainers/false equivalencies to be applied to their ad... nothing wrong with being nice to police...

blueeyedbookworm

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Re: Pulled Pepsi ad
« Reply #6 on: April 10, 2017, 03:19:03 PM »
I think people's main beef with the ad was that it appears to make light of protests and serious issues, insinuating that protests are "trendy," that the cool thing to do instead of being a way to highlight important issues. It also seems to be because when KJ's character in the ad hands a cop a Pepsi, in doing so she apparently defuses some of the tension, and it seems almost disrespectful to insinuate this when this tension has proved highly difficult to defuse in real-life situations. The ad seems flippant at best, dismissive of serious problems between police and the populace at worst. I don't think those who take issue with the ad are saying it's not okay to be kind to police; instead, they're noting that the ad seems to be Pepsi's way of using controversy and difficult issues for their own financial gain, which is problematic to say the least.

Oso

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Re: Pulled Pepsi ad
« Reply #7 on: April 13, 2017, 04:55:10 PM »
BEB, well put!!!

 hi5

 


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